Category: business / corporates
Plastic Wars
The infinite scroll
The headline is decently grabby, and the story seems likely to be authoritative, engaging, and brief. All of which is to say that it is worth a click. So you click it.
…
You manage to close these various boxes, and now you can scroll. For a few seconds, anyway, until another ad creeps down from the banner ad above the headline. This one is pushing an online subscription to a different newspaper’s crossword puzzle. It briefly stops downward progress, then disappears. From there, it’s easy cruising for three ordinary paragraphs and one declamatory, single-sentence Sportswriter Special, before it’s time for another ad—a home treadmill—and then another paragraph, and then a large photo.
…
All of this was, at some point, a choice. And then, at some later date, it wasn’t anymore.
The Real Thing
To create her video short “The Real Thing,” a statement on Coca-Cola’s 2018 water privatization scandal in Chiapas, Mexico, Julianna Villarosa used actual Coca-Cola to destroy a physical media copy of the “I’d Like to Buy the World a Coke” commercial.