I directed the ad to display to a Facebook account connected to the landline number for Alan Mislove’s office, a number Mislove has never provided to Facebook. He saw the ad within hours.
Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all.
It contains wording along the lines of: ‘Tofu turkey, coconut bacon? Nice try vegetables. At Pak’nSave we sell REAL meat.
The ASA dismissed the complaint, saying Pak’nSave “made use of humour… with the voiceover being performed by well-known comedian Paul Ego”.
It said while some viewers might not find it funny, offence was unlikely to be widespread.