That’s the thing that always blows my mind with internet chum: there are real people making real decisions (and a lot of real money) all throughout the chum supply chain.
Every publisher that allows for one of these modules should be thought of as responsible for the content.
For every click, Investing.com makes some money, so does Oubtrain and so does the Washington Post. Everyone is a winner.
Except the reader, who just wasted their time and attention. And the end advertiser whose ads are being unknowingly served on a trashy subdomain. And society. And liberal democracy. And truth.
Taboola, Outbrain and the Chum Supply Chain
I directed the ad to display to a Facebook account connected to the landline number for Alan Mislove’s office, a number Mislove has never provided to Facebook. He saw the ad within hours.
Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all.
Source: Facebook Is Giving Advertisers Access To Your Shadow Contact Information | Gizmodo Australia
It contains wording along the lines of: ‘Tofu turkey, coconut bacon? Nice try vegetables. At Pak’nSave we sell REAL meat.
The ASA dismissed the complaint, saying Pak’nSave “made use of humour… with the voiceover being performed by well-known comedian Paul Ego”.
It said while some viewers might not find it funny, offence was unlikely to be widespread.
‘Meat Week’ advert complaint thrown out | Newshub