On those boxed Taboola ads after every news article these days

That’s the thing that always blows my mind with internet chum: there are real people making real decisions (and a lot of real money) all throughout the chum supply chain.

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Every publisher that allows for one of these modules should be thought of as responsible for the content.

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For every click, Investing.com makes some money, so does Oubtrain and so does the Washington Post. Everyone is a winner.

Except the reader, who just wasted their time and attention. And the end advertiser whose ads are being unknowingly served on a trashy subdomain. And society. And liberal democracy. And truth.

Taboola, Outbrain and the Chum Supply Chain