On ways of complaining

Shenma said it tried contacting Tesla multiple times but the carmaker has “low efficiency in internal communications” and the complaints “take too long,” according to the Weibo post.

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The firm said its billboard stunt was inspired by the film Three Billboards Outside Ebbing, Missouri, and New York was chosen because that is where Tesla’s shares are listed.

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The electronic messages on the billboards were in Chinese: “Tesla, fix it or not,” “Tesla, compensate or not,” and “Tesla, admit it or not.” Printed under those slogans were Shenma’s loss in numbers—including the 20% fault rate and 3.5 million minutes of driving time lost due to cars took out of service for repairs.

Source: A Chinese ride-hailing company says faulty Teslas cost it $1 million — Quartz