Humblebragging Just Makes You Look Like a Fraud

Humblebragging: Make an ostensibly modest or self-deprecating statement with the actual intention of drawing attention to something of which one is proud.

The proliferation of humblebragging in social media, the workplace, and everyday life suggests that people believe it to be an effective self-promotion strategy.

Source: Humblebragging Just Makes You Look Like a Fraud – Pacific Standard