Why Are Young People Pretending to Love Work? I saw the greatest minds of my generation log 18-hour days — and then boast about #hustle on Instagram. When did performative workaholism become a lifestyle? Source: Share this: Click to share on WhatsApp (Opens in new window) WhatsApp Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Like this:Like Loading...