WOA

WOA [Web-Oriented Architecture] is the route to SOA, and, along the way, we might just forget about SOA as WOA grows and gets SOA-like features. SOA is too hard to understand, and does not lend itself to people just doing it. In the end, we will forget SOA and just use WOA.

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on losing on differentiation

By and large my opinion is that 70% of those drag the topic ultilately to web-services or similar technical topics. Rest of the 30% who tend to remain pure in terms of SOA as a concept also fail to bring realistic and implementation-level view-point on how IT can be transformed using SOA. So in nut-shell, SOA is loosing the differentiation it tried to create all these years…

(dead link) Source (http://infosysblogs.com/soa/2008/09/soa_on_its_way_out_lets_get_re_1.html#more)