No one goes more than three pages deep on a search engine
I blog, therefore I am
it’s not addressed to you if there’s a buzz and you’re not groking it. That’s a clue that you’re probably missing something. Granted, people can be insane, but it really is more likely that you’re missing something – even if it’s just that there’s a particular brand of entertaining insanity in progress to which you’re not attuned.